It’s Super Bowl time! And that means we’re getting super pumped for … the commercials. No, seriously! The ads are just as much a part of the experience as the game itself. From the beer ads to Doritos to Pepsi campaigns, we’ve seen it all. Another yearly big-game tradition? USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. AD METER 2024: Sign up to rate all the commercials from the big game! So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won.
- 1989: American Express, Saturday Night Live
- 1990: Nike, Announcers and athletes
- 1991: Diet Pepsi, New jingle spreads around the world
- 1992: Nike, Michael Jordan and Bugs Bunny
- 1993: McDonald’s, Michael Jordan vs. Larry Bird
- 1994: Pepsi, chimp experiment goes awry
- 1995: Pepsi, Boy gets sucked into Pepsi bottle
- 1996: Pepsi, Coke driver nabs Pepsi
- 1997: Pepsi, Bears dance to Village People tune
- 1998: Pepsi, Flying geese
- 1999: Budweiser, Dalmatians get different jobs
- 2000: Budweiser, Rex the dog recalls worst day
- 2001: Bud Light, Cedric the Entertainer’s dream date goes awry
- 2002: Bud Light, Romantic evening goes awry with satin sheets
- 2003: Budweiser, Football-playing Clydesdales turn to zebra referee to review call on replay
- 2004: Bud Light, Owners demonstrate how their dogs fetch Bud Light
- 2005: Bud Light, Pilot jumps out of plane for six-pack
- 2006: Bud Light, A secret fridge stocks Bud Light
- 2007: Budweiser, Crabs worship Bud ice chest
- 2008: Budweiser, Dalmatian trains Clydesdale to make beer wagon team
- 2009: Doritos, Crystal ball sees free Doritos
- 2010: Snickers, Betty White, Abe Vigoda play in a casual football game
- 2011: Bud Light, Dog sitter puts dogs to work and Doritos, Dog’s revenge for Doritos teasing (tie)
- 2012: Doritos, Dog bribes cat owner
- 2013: Budweiser, Horse and trainer reunited
- 2014: Budweiser, Puppy Love
- 2015: Budweiser, Lost Dog
- 2016: Hyundai, First Date
- 2017: Kia, Hero’s Journey
- 2018: Amazon, Alexa Loses Her Voice
- 2019: NFL, The 100-Year Game
- 2020: Jeep, Groundhog Day
- 2021: Rocket Mortgage: Certain Is Better
- 2022: Rocket Mortgage: Anna Kendrick and Barbie