It’s Super Bowl time! And that means we’re getting super pumped for … the commercials. No, seriously! The ads are just as much a part of the experience as the game itself. From the beer ads to Doritos to Pepsi campaigns, we’ve seen it all. Another yearly big-game tradition? USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. AD METER 2024: Sign up to rate all the commercials from the big game! So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won.

1. 1989: American Express, Saturday Night Live
2. 1990: Nike, Announcers and athletes
3. 1991: Diet Pepsi, New jingle spreads around the world
4. 1992: Nike, Michael Jordan and Bugs Bunny
5. 1993: McDonald’s, Michael Jordan vs. Larry Bird
6. 1994: Pepsi, chimp experiment goes awry
7. 1995: Pepsi, Boy gets sucked into Pepsi bottle
8. 1996: Pepsi, Coke driver nabs Pepsi
9. 1997: Pepsi, Bears dance to Village People tune
10. 1998: Pepsi, Flying geese
11. 1999: Budweiser, Dalmatians get different jobs
12. 2000: Budweiser, Rex the dog recalls worst day
13. 2001: Bud Light, Cedric the Entertainer’s dream date goes awry
14. 2002: Bud Light, Romantic evening goes awry with satin sheets
15. 2003: Budweiser, Football-playing Clydesdales turn to zebra referee to review call on replay
16. 2004: Bud Light, Owners demonstrate how their dogs fetch Bud Light
17. 2005: Bud Light, Pilot jumps out of plane for six-pack
18. 2006: Bud Light, A secret fridge stocks Bud Light
19. 2007: Budweiser, Crabs worship Bud ice chest
20. 2008: Budweiser, Dalmatian trains Clydesdale to make beer wagon team
21. 2009: Doritos, Crystal ball sees free Doritos
22. 2010: Snickers, Betty White, Abe Vigoda play in a casual football game
23. 2011: Bud Light, Dog sitter puts dogs to work and Doritos, Dog’s revenge for Doritos teasing (tie)
24. 2012: Doritos, Dog bribes cat owner
25. 2013: Budweiser, Horse and trainer reunited
26. 2014: Budweiser, Puppy Love
27. 2015: Budweiser, Lost Dog
28. 2016: Hyundai, First Date
29. 2017: Kia, Hero’s Journey
30. 2018: Amazon, Alexa Loses Her Voice
31. 2019: NFL, The 100-Year Game
32. 2020: Jeep, Groundhog Day
33. 2021: Rocket Mortgage: Certain Is Better
34. 2022: Rocket Mortgage: Anna Kendrick and Barbie