Diana Flores has recently starred in a Super Bowl halftime ad, signed an agreement with Under Armour, and even taught young girls at a clinic in Morocco. As the flag football quarterback for Mexico’s team, she never anticipated such opportunities in her future. With the inclusion of flag football in the Olympic program, the prospect appears to be her and other female athletes’ for the Los Angeles Games in 2028. Nevertheless, while the men’s U.S. team appears to be powerhouses, the women’s team, highlighted in a final victory over the U.S. in the 2022 World Games, seems to be more equipped to compete. As the top contenders focus on the next world championships in Finland in August, the U.S. women’s team remains two-time defending champions.

Despite the competition, young women are emerging worldwide, and women are now taking charge in Italy, Germany, and Asia. Katie Sowers, who became the first woman to coach in the Super Bowl in 2020, is now the coach of Italy’s team. The sport’s popularity is growing and expanding to new international markets, and now with the Olympics, the NFL is looking to appeal to a more diverse audience. With new and emerging talent, like Diana Flores, flag football games worldwide are consistently growing in both competitiveness and popularity.

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