The Philadelphia Eagles have applied for a trademark on the phrase “Tush Push”, which is the controversial short-yardage play they have perfected over the last two seasons, as confirmed by trademark attorney Josh Gerben.

The filing was made on Dec. 14 and states that the Eagles plan to use the phrase on “men’s, women’s and children’s clothing, namely shirts, shorts, jackets, sweatshirts, jerseys, hats and caps” if they are granted the trademark.

Earlier in October, the Eagles filed for a similar trademark on the phrase “Brotherly Shove,” which is another nickname for the play where quarterback Jalen Hurts pushes forward behind center Jason Kelce, and some players in the backfield give additional assistance from behind, in order to convert on short-yardage situations.

There have been conflicting reports about how commissioner Roger Goodell privately views the Tush Push, with some suggesting it should be removed from the game. At this week’s NFL owners meetings, Goodell remained neutral on the topic. 

“I haven’t taken a position on that one,” Goodell said. “Last year the committee had a lot of different views on that, the membership did. I want to hear that again this year. I want to hear how people feel about it.”

Meanwhile, NFL executive vice president of football operations Troy Vincent seemed to be more opinionated on the matter. 

“I think there was a report that either the league office or the commissioner was looking to eliminate this play. That was false,” Vincent said. “We’ve been monitoring this play from Week 1 of the regular season. This play has evolved, which coaches told us it would. We’re seeing passes come out of the play, people doing things differently than what we saw a year ago. Everyone doesn’t have the Philly success rate, but people are trying it.” 

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It should be noted that Vincent spent eight of his 15 NFL seasons playing cornerback for the Eagles, even getting a First-Team All-Pro selection in 2002. But his point — one that seems increasingly popular on this issue — is that other teams haven’t been able to replicate the success the Eagles have had on the play, so perhaps it isn’t the cheat code many thought it was just a few months ago. 

“I would just say, Philly does it better than everyone else. That’s a fact,” Vincent said bluntly.